About

About Pure Fandom

Pure Fandom was built by fans, for fans. Founded by longtime friends Big Tom and Big Homie Steve, our mission is simple: eliminate the hassle of sourcing high-quality pro wrestling and lucha libre merchandise in Canada and worldwide.

No more outrageous international shipping rates, region-locked U.S. exclusives, or flying to Mexico or Japan for authentic gear. We curate top-tier wrestling collectibles from around the globe and deliver them directly to your door.

What We Offer

Authentic Lucha Libre Gear: Premium Mexican lucha masks, apparel, and in ring accessories for your Cosplay needs.

Replica Championship Belts: from Prestigous championship designs that date back to the early days of Pro Wrestling to modern Iconic designs of today. Whatever the era, we got you covered.

Apparel: Vintage, modern, international and select custom apparel.

Collectibles & Media: Vintage action figures, classic video games, VHS/DVDs, programs, and magazines.

Toys: Vintage, modern, independent and international from figures, toys belts, plushies and roleplay sets.

Rooted in Toronto | Serving Fans Everywhere

Operating out of Toronto, Ontario, Pure Fandom brings the shop directly to the community through live events, fan conventions, and pop-up markets across the Greater Toronto Area (GTA), Ontario, and beyond. While we actively work toward opening a physical storefront, our full inventory is always available online.

Proud Official Vendors For:

DEMAND LUCHA: Featured merchandise vendor at live Demand Lucha events across Toronto, supplying fans with authentic lucha libre gear.

POISONRANA POD: Partnering with the Poisonrana team for live watch parties, shows, and local community meetups.

Whether you're grabbing a mask in person at a Downtown Toronto show or ordering online from across the globe, we bring the best of wrestling history and culture home to you.

Pure Fandom — We put the "Fan" in Fandom.